Strategy support for medtech and life science teams

Hi! I’m Sophie. I work with medtech and diagnostics teams to help translate promising ideas into products that succeed in the real world.

Your technology is solid. But getting people to understand it, adopt it, and use it as intended? That’s another story.

Patients don’t always engage as expected.

Clinicians hesitate to change what already works.

Payers and investors need a clearer story.

These challenges aren’t just frustrating: they can make or break your product’s success. That’s where I come in.

I help early-stage and growing companies make smarter decisions about product direction, value communication, and go-to-market strategy, before costly pivots become necessary.

How I Help

I work with medtech, diagnostics, and life science companies to uncover what really drives behaviour and adoption and to shape the strategy around it.

Innovation Strategy

Make sure your product fits into the real world, not just the development pipeline. Understand your market opportunity, focus development where it matters, and align with real-world workflows from the start.

Market Insights

Understand how users, buyers, and systems actually behave, what their needs are, and how your product fits into that reality. I help you explore adoption pathways, decision criteria, and the competitive landscape, so you can make informed decisions.

Positioning & Value Communication

Frame your product around what customers and decision-makers care about: not just how it works, but why it matters.

Let’s Make Your Product a Success

Whether it’s deciding where to go next, preparing for launch, or refining your message, I’d be happy to help.

Testimonials

Laura Mucha

Buzzback

Sophie is a consummate professional and one of the sharpest and most inquiring minds out there. She's incisive, adept at data storytelling and naturally takes a strategic, client-centric approach to insights generation. I count Sophie among my go-to experts for behavioural science-backed qual and quant healthcare research, across many therapeutic areas and stages of the product lifecycle.

Emily Rose Jordan, PhD

EIT Health

I have worked with Sophie on several long-term, high value and complex pharma insights projects. She brings a rare blend of strategic clarity, cultural awareness, and methodological depth. Sophie doesn’t just deliver research, she connects the dots and distils insights into concise, actionable guidance. Whether designing studies, moderating in multiple languages, or advising on next steps, she applies sharp thinking and strategic focus throughout the scope of each engagement. With a strong scientific underpinning paired with her deep experience in the industry, she is my go-to choice for delivering an insights project.